Smarty Card

SmartyCard is a learn, earn, and play platform that provides real and virtual rewards for tweens (ages 7-12). Parents purchase SmartyCard points. As their kids complete interactive educational games and activities, they unlock the pre-paid points and redeem them for virtual and real rewards like ClubPenguin memberships, WebKinz goods, and iTunes.

I conducted user research with tweens, which included in-person interviews and observations, to understand their on-line gaming habits and learning styles. Informed by this research and my pedagogical expertise, I concepted, art directed, and created content for 16 original learning games. Equally, I surveyed the market landscape to identify learning games to include on the platform and negotiated content partnerships.