"Show, Don't Tell" is attributed to Russian playwright Anton Chekhov. What has become a golden rule of writing is derived from a line in a letter he penned to his brother: "Don't tell me the moon is shining; show me the glint of light on broken glass."
For me, writing is not a matter of recounting. Every piece I write—be it academic paper, narrative, or marketing copy—begins with a vague vision and faint feeling and rhythm. My storytelling process is a matter of focusing the feeling, realizing the vision, and curating and arranging words to capture the tone and cadence that I hear in my head.